As global trade policies tighten and tariffs rise, sourcing products affordably has never been more challenging. Enter 1688.com, a domestic Chinese platform quietly enabling businesses worldwide to bypass traditional supply chain costs.
In this 2025 review, we examine how 1688 fits into the global import landscape and whether it’s still a viable option for international buyers.
Table of Contents
🌍 What Exactly Is 1688.com?
Launched by Alibaba Group, 1688.com is primarily a Chinese B2B e-commerce platform. It connects manufacturers, wholesalers, and suppliers with buyers inside and outside China.
While Alibaba.com caters to international markets in English, 1688.com is entirely in Chinese, aimed originally at domestic Chinese businesses. However, over the years, it has become a secret sourcing tool for international dropshippers and Amazon resellers, especially because:
- Prices are often lower than Alibaba
- Suppliers offer localized, bulk pricing
- Product variety is massive, ranging from electronics to fashion and furniture
✨ What’s New in 1688.com in 2025?
In 2025, 1688.com has introduced key features and updates:
| Feature | Description |
|---|---|
| Auto-Translation AI | Integrated AI tools now support English and Spanish translations on listings |
| Cross-Border Support | Some suppliers now offer direct export solutions |
| Third-Party Payment Integration | New partnerships with Western Union, Wise, and Alipay for smoother cross-border payments |
| Agent Support Tools | Built-in options to connect with 3rd-party agents who help non-Chinese buyers |
| Bulk Freight Calculator | Real-time shipping cost estimates using partnered logistics services |
| Verified Supplier Badges | Enhanced verification system to highlight high-rated domestic factories |
These updates have streamlined foreign access to what was once a “locals-only” platform.
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📦 How 1688.com Works in 2025
Understanding how 1688.com works today is key to making informed decisions. Here’s a simplified breakdown:
| Step | What You Do | What It Means |
|---|---|---|
| 1. Visit the Website | Go to 1688.com | Still in Chinese, but now has translation plugins |
| 2. Search for Products | Use keywords or images | Keyword matching is better with Pinyin terms |
| 3. Compare Prices | Review multiple suppliers | Prices are lower than Alibaba but require MOQ (Minimum Order Quantity) |
| 4. Contact Supplier or Agent | Use chat or assign a local sourcing agent | Essential for negotiation and purchase support |
| 5. Place Order via Agent or Directly | Payment usually through Alipay or Chinese bank | International users need agents or 3rd-party services |
| 6. Arrange Shipping | Domestic + International shipping handled via agents or freight forwarders | Shipping cost is calculated separately |
💡 Why Are Products Cheaper on 1688.com Than on Alibaba?
You might be wondering: “Isn’t Alibaba already cheap?”
Here’s the comparison in 2025:
| Platform | Target Audience | Language | Pricing | MOQ | Global Access |
|---|---|---|---|---|---|
| 1688.com | Chinese domestic buyers | Chinese (some English tools) | ⭐Lowest⭐ | Higher | Moderate (with help) |
| Alibaba.com | International buyers | English | Moderate | Low to Moderate | High |
| AliExpress | Retail customers worldwide | English | High | 1+ (no MOQ) | Very High |
1688.com is cheaper because it is made for bulk domestic distribution. There’s no added cost of English-speaking agents, packaging customization, or overseas tax buffers—unless added later by you.
🌐 Connection with U.S. Tariffs in 2025
One of the most significant developments impacting 1688.com’s usage in 2025 is the new wave of tariffs imposed by the U.S. government on Chinese imports.
🚨 U.S. Tariff Policy: Quick Recap
In March 2025, the U.S. announced additional tariffs on electronics, textiles, plastic products, and industrial goods imported from China—ranging from 7% to 25%, depending on the category.
| Product Category | Old Tariff (2024) | New Tariff (2025) |
|---|---|---|
| Consumer Electronics | 10% | 18% |
| Textiles & Apparel | 12% | 20% |
| Plastic Goods | 5% | 15% |
| Industrial Parts | 8% | 25% |
🔁 How This Affects 1688 Buyers
- Product costs may increase due to the tariffs if imported to the U.S.
- Customs documentation is stricter, especially on bulk orders
- HS codes must be accurate, or you’ll risk delays or overpayment
- Smaller businesses are now favoring nearshore suppliers like Mexico or Vietnam—but not abandoning China completely because of low factory costs
1688.com remains relevant, but you must factor in these tariffs when calculating profitability.
🧭 Who Should Use 1688.com in 2025?
1688.com isn’t for everyone. It’s ideal for:
✅ Experienced eCommerce sellers
✅ Private label brands looking to reduce costs
✅ Sourcing agents & intermediaries
✅ Businesses comfortable with cross-border logistics
✅ Importers with tariff strategy plans
But not recommended for:
❌ Beginners with no agent support
❌ Buyers looking for low MOQ or samples only
❌ Those avoiding U.S.-China trade risk completely
🕵️ Is 1688.com Legit or Risky?
The platform itself is legitimate—backed by Alibaba Group. The risk lies in individual suppliers and the lack of direct foreign support.
| Risk Factor | Level | Solution |
|---|---|---|
| Fake Listings | Moderate | Use verified suppliers, read reviews |
| Language Barrier | High | Use agents or translators |
| Payment Risk | Moderate | Use escrow or trusted agents |
| Quality Issues | Common | Request pre-shipment photos, inspections |
| Refund/Dispute Handling | Difficult | Agents help mediate but no guarantees |
👉 Always order a sample batch first and avoid full prepayment without checks.
🧰 Tools & Services That Help in 2025
To make 1688.com sourcing easier, here are some useful tools in 2025:
| Tool | Use Case | Link/Type |
|---|---|---|
| Superbuy | Agent platform + purchase manager | superbuy.com |
| ParcelUp (YaLiDa) | Inspection & forwarding service | parcelup.com |
| WeChat + Google Translate | Communicate with suppliers | Mobile app |
| 1688 English Chrome Extension | Auto-translate page | Chrome Store |
| Wise/Payoneer | Cross-border payment | Financial apps |
Using these reduces hassle, especially when you’re not fluent in Chinese.
📈 SEO Perspective: Why 1688.com Is a Hot Keyword in 2025
In digital marketing and SEO circles, “1688.com review,” “how to buy from 1688.com,” and “1688.com vs Alibaba” have shown massive search growth in 2025.
| Keyword | Monthly Searches (2025) | SEO Difficulty |
|---|---|---|
| 1688.com review | 9,800+ | Medium |
| How to buy from 1688 | 12,300+ | Medium-High |
| 1688 vs Alibaba | 8,100+ | Low-Medium |
| Cheapest sourcing site 2025 | 5,900+ | Medium |
eCommerce trends show that brands are now diversifying sourcing, and 1688.com remains at the core of cost-effective supply chain strategies.
✅ Final Thoughts: Should You Trust 1688.com in 2025?
Absolutely—if you play smart.
1688.com in 2025 is not just a supplier directory. It’s an entire ecosystem of factories, negotiators, pricing insights, and logistics. However, it comes with challenges—language, trust, and tariff navigation.
But for those who are prepared or can hire agents, the savings are substantial, and the product variety is unmatched.
🙋♀️ FAQs: 1688.com Review in 2025
1. Can foreigners buy from 1688.com in 2025?
Yes, with the help of agents or translation tools.
2. Is 1688.com safe and legit?
The platform is safe, but supplier research is essential.
3. Do new U.S. tariffs affect 1688 imports?
Yes, product cost may rise due to 2025 tariff increases.
4. What is the minimum order quantity on 1688.com?
Usually higher than Alibaba—often 10 to 100+ units per product.
I’m Pratiksha, your guide to the digital world. I review tech and debunk internet trends.