Prao Fashion Jewellery. Launched by Ruchi Maheshwari, wife of motivational icon Sandeep Maheshwari, Prao.com is more than just a jewellery store. It’s a movement for accessible elegance, promising high-quality fashion jewellery, 100% Made in India, for just ₹199 per piece.
On May 31, 2025, Sandeep Maheshwari announced the brand through an emotional and inspiring YouTube video, introducing the venture that his wife has passionately built from the ground up. With over 1 lakh happy customers already, Prao.com is proving that affordability and quality can indeed go hand in hand.
🌟 What is Prao Jewellery?
Prao is a women-led, India-first jewellery brand that sells premium, trendy jewellery at a flat ₹199 price point—no conditions, no gimmicks. From earrings, necklaces, and rings to bracelets and combo sets, everything on Prao.com is stylish and shockingly affordable.
What makes Prao special is its manufacturer-to-customer model. There are no middlemen, no distributors, and no retail markups. This lean model allows the brand to maintain quality while keeping costs low.
📊 Quick Brand Overview
| Feature | Details |
|---|---|
| Brand Name | Prao Fashion Jewellery |
| Founder | Ruchi Maheshwari |
| Supported By | Sandeep Maheshwari |
| Launch Date | May 31, 2025 |
| Website | Prao.com |
| Price Per Item | ₹199 (Flat) |
| Manufacturing | 100% Made in India |
| Business Model | Direct from manufacturer to customer |
| Target Audience | Women across India |
| Key USP | Affordable, high-quality jewellery |
👩💼 Who is Ruchi Maheshwari?
Ruchi Maheshwari, the powerhouse behind Prao, is more than just Sandeep Maheshwari’s wife—she’s a visionary entrepreneur. Quietly working in the background, Ruchi has been nurturing this dream for over a year, personally curating designs and ensuring product quality that lives up to every promise.
Sandeep Maheshwari revealed in the launch video that Ruchi has been directly involved in:
- Sourcing raw materials
- Vetting manufacturers
- Overseeing product packaging
- Maintaining ethical standards
This hands-on approach is what gives Prao its soul—every piece carries the passion of someone who genuinely cares.
🔍 What Makes Prao Unique?
While many ecommerce jewellery brands talk about affordability and quality, Prao actually delivers both. Let’s break down why it’s different:
✅ Direct-to-Customer Model
Most brands include:
- Manufacturer → Wholesaler → Distributor → Retailer → Customer
With each step, the price increases—and the quality? Not always guaranteed.
Prao follows:
- Manufacturer → Customer
No overheads. No unnecessary markups. Just value.
✅ ₹199 Flat Rate – No Hidden Charges
No discounts needed. No flashy offers. Every product is honestly priced at ₹199.
✅ 100% Made in India
From sourcing to shipping, everything is done in India, promoting local artisans and manufacturers.
✅ Already Over 1 Lakh Happy Customers
Within days of the launch, Prao.com hit a major milestone: 1 lakh customers. This proves the trust and love the brand has earned in no time.
🛒 What You Can Buy on Prao.com?
Here’s a look at the kinds of products available—all for ₹199 each:
🧵 Product Categories:
- Earrings – Studs, hoops, danglers, oxidized
- Necklaces – Simple chains, chokers, ethnic sets
- Bracelets – Bangles, cuffs, charm bracelets
- Rings – Adjustable, stone-studded, elegant designs
- Combo Sets – Matching earrings and necklaces
| Category | Examples | Price |
|---|---|---|
| Earrings | Oxidized studs, pearl drops | ₹199 |
| Necklaces | Gold-plated chains, ethnic chokers | ₹199 |
| Rings | Adjustable rings, stone-studded styles | ₹199 |
| Bracelets | Charm bracelets, bangles | ₹199 |
| Combos | Necklace + Earrings Sets | ₹199 |
📈 Trending Searches on Google
People are rushing to Google to know more about Prao. Some autocomplete keywords include:
| Search Term | User Intent |
|---|---|
| prao jewellery | General search for the brand |
| prao jewellery owner | Looking for the founder (Ruchi Maheshwari) |
| prao fashion jewellery | Exploring products |
| prao .com | Visiting the website |
| prao jewellery review | Trust factor |
| prao store | E-commerce curiosity |
| prao jewellery price | Pricing confirmation |
| prao reviews | Customer experience |
| prao sandeep maheshwari | Brand’s association with Sandeep |
| orra owner | Comparison with known jewellery brands |
These searches clearly show the growing buzz around the brand.
💬 What People Are Saying – Early Reviews
Even in its early phase, Prao jewellery is gathering rave reviews:
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“Honestly, I didn’t expect this level of quality for ₹199. The earrings I bought look premium and classy. Already ordered again!”
— Priya S., Pune
⭐⭐⭐⭐
“Received my combo set in 4 days. Loved the packaging and design. This is a game-changer for everyday wear.”
— Tanisha M., Delhi
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“Huge fan of Sandeep Maheshwari and now even bigger fan of his wife! This is real empowerment.”
— Divya R., Bengaluru
🎯 Why ₹199 Jewellery is Disrupting the Market
Many people are asking: How is this even possible?
Let’s look at a quick comparison:
| Brand | Avg. Price Range | Middlemen Involved | Made in India | Flat Rate |
|---|---|---|---|---|
| Prao | ₹199 | ❌ | ✅ | ✅ |
| Orra | ₹999–₹4999 | ✅ | ❌ | ❌ |
| Voylla | ₹299–₹1500 | ✅ | Partial | ❌ |
| Other Brands | ₹499+ | ✅ | ❌ | ❌ |
Conclusion: Prao wins on price, quality, and ethics.
📦 Is Prao.com Legit?
Yes, 100% legit.
- ✅ Verified website: https://prao.com
- ✅ Registered company
- ✅ 1 lakh+ happy customers
- ✅ Backed by India’s most trusted motivational icon
You may not find cash-on-delivery (COD) yet, but secure prepaid options are available via UPI, card, and net banking.
🎥 Sandeep Maheshwari’s Vision: This is Just the Beginning
In his video announcement, Sandeep Maheshwari didn’t just promote the brand—he opened his heart. He said:
“This is not just a business. This is a mission.”
And he’s serious. He wants millions of women to experience luxury at a price they can afford, without compromising on quality.
Expect:
- New collections monthly
- Collaborations with women creators
- More made-in-India product categories soon
🙋♀️ FAQs – People Also Ask
Q1. Who is the owner of Prao Fashion Jewellery?
Ruchi Maheshwari, wife of Sandeep Maheshwari.
Q2. Are all items really ₹199 on Prao.com?
Yes, every item listed is ₹199. No hidden fees.
Q3. Is Prao a real website or fake?
Prao.com is real, legitimate, and backed by Sandeep Maheshwari.
Q4. Is Prao jewellery good quality?
Yes. Products are carefully curated and made in India, and thousands of customers are already satisfied.
Q5. Does Prao offer COD (Cash on Delivery)?
Currently, only prepaid orders are accepted.
📝 Final Thoughts: Why You Should Try Prao
If you’ve ever felt priced out of good-looking jewellery, Prao is here for you. It’s more than a brand—it’s a mission:
- Affordable fashion
- Support for Indian manufacturers
- Empowerment for Indian women
Backed by the trust of Sandeep Maheshwari and powered by Ruchi Maheshwari’s vision, Prao is writing a new chapter in fashion ecommerce.
So the next time you search for “prao jewellery review” or “prao store ₹199”, know this:
You’re not just buying jewellery.
You’re supporting a Made in India movement. 💫
Vikas Is a Social Media Analyst, He Reviews Videos, Websites & Technology Trending On Social Media. You Can Connect Through There LinkedIn